Category: Search Engine Optimization-Online Marketing

In this section you may find information on Search Engine Optimization and Online Marketing.

Please note the date of this post, remember official Google Webmaster forum – Webmaster Central Help Forum the best resources on up to date information. ;-)

https://productforums.google.com/forum/#!forum/webmasters

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

Search Engine Optimization and Online Marketing are an ongoing project for your Web site. Thus, you do not necessarily have to obtain all of your desired links at once.
In fact, as quality back links are added to your site, the site will improve its visibility on the Web and you will be in a still stronger position to gain favorable linking.
In addition to the PageRank of the originating site of a back link, Google will review the link text of each back link.
Back links tell Google how important a page is; inbound link text might tell Google why the linking page considers the receiving page important.
In essence: If a given search phrase appears in a back link’s text, then that back link will tend to prove more helpful to the receiving page’s ranking.

In short: Your time will be better spent trying to build quality links from quality sites.
As for the outbound links you place on your Web site, Google will pay little to them — unless those links point to something Google finds objectionable — when determining a page’s ranking. Still, you should make sure to arrange those links in a clear, logical manner so that visitors can easily find them.

Also, if you have made reciprocal-linking agreements with other Web site owners, then those owners will appreciate that your links to their sites are displayed nicely and prominently on your site. It is recommended that the number of links on a given page does not exceed 100.