Free Search Engine Optimization Tools Google Trends: Compare keyword search volume of different terms and see trends over time. One great feature is the ability to analyze audience trends to know if a particular topic’s audiences are growing or shrinking. Google Adwords: Advertising keyword research tools for determining search volume, topical relevance and competition. The…
Category: Search Engine Promotion and Optimization
Easy Best Practices Guide for HTML Pages
Easy Best Practices Guide for HTML Pages Create unique, accurate page titles and use “title” tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each…
Web Link Analysis and Google PageRank
Google PageRank and Link Analysis Link Analysis and Google PageRank No single element is more important to a Web page’s Google ranking than the perceived quality of the links that point to the page — the so-called back links. It is crucial to understand that Google cares less about the quantity of the back links…