Free Search Engine Optimization Tools for Research

Free Search Engine Optimization Tools Google Trends: Compare keyword search volume of different terms and see trends over time. One great feature is the ability to analyze audience trends to know if a particular topic’s audiences are growing or shrinking. Google Adwords: Advertising keyword research tools for determining search volume, topical relevance and competition. The… Continue reading Free Search Engine Optimization Tools for Research

Easy Best Practices Guide for HTML Pages

Easy Best Practices Guide for HTML Pages Create unique, accurate page titles and use “title” tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each… Continue reading Easy Best Practices Guide for HTML Pages

Web Link Analysis and Google PageRank

Google PageRank and Link Analysis Link Analysis and Google PageRank No single element is more important to a Web page’s Google ranking than the perceived quality of the links that point to the page — the so-called back links. It is crucial to understand that Google cares less about the quantity of the back links… Continue reading Web Link Analysis and Google PageRank