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Search Engine Promotion, Optimization and Online Marketing
SEO Tips and Tricks From Nikolay Gul - Web Designer and Web Developer in Syracuse
Search Engine Optimization and Online Marketing
Written by Nikolay Gul   

Search Engine Optimization Tips, Tricks and Tools from Web Designer and Web Developer in Syracuse, CNY, Upstate New York and New York

Search engine optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitorsOn this page you'll find links to various information relative to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tips, tutorials and suggestions.

GOOGLE: It is OK to sell links as long as we use the nofollow attribute.

More about selling links: http://www.youtube.com/watch?v=G-nX2i-y2Es&feature=player_profilepage

Random SEO tips

* All domains are up to 63 characters include www and TDL (.com, .net, .info, .biz…..)
* Each domain need to have unique IP address no use virtual hosting where you might point several domains to 1 hosting accounts.
* Avoid repeating keywords
* Limit to less then 12 words it keyword Meta tag.
* Use only content relevant word as your keyword.
* Try to use keyword phrase to target your customers. Ex. if you sell real-estate in Boston use: 'Boston real estate' instead of only 'real estate'.
* Repeat keyword and keyword phrase in the body of your page
* Avoid using trademarks.
* Avoid dead words like: like, and, or...
* Start heading in you body with keyword.
* Use Heading tag 1 for your first keyword or/and keyword phrases, Heading (H2) to second keyword…
* Use keyword throughout the site
* First few lines should accurately define the content of page.
* Keep paragraphs short.
* Validate your HTML code at www.validator.w3.org
* Use keyword in your file name boston-real-estate-listings.html
* Keep URL simple
* Create a site map page for each site
* Use a robot.txt file
* Contain links to other pages containing the same keywords.
* Link to other pages which have the keywords in the file name.
* Use only well –formed HTML code in your pages
* Make sure MSN Boot is allowed to crawl your site
* Use a robots.txt file
* Keep your URL's simple and static – Keep your site hierarchy flat
* Keep pages to a reasonable size
* One topic per page
* Make pages accessible by at least one static text link
* Add site map
* Run keywords tools like https://adwords.google.com
* Run keywords tools like http://inventory.overture.com/d/searchinventory/suggestion/
* Keep keywords 3-4 times per post
* Post new contents to separate pages
* Read and comment in other blog's
* Keep topic no comment SPAM
* Post frequently.
* Use RCC reach site summary or Really Simple syndication to set up subscriptions
* Run keywords tools like http://wordtracker.com/
* Try run your keywords www.dogpile.com
* Remove pure search word
* Remove broad terms
* Eliminate over-competitive terms
* Remove "Pure Research" words
* Remove ambiguous terms
* Refine Broad terms
* Eliminate over-competitive terms
* Use Question foe solutions your site provides
* Target local market

Google Web Master Video Tutorials part 1



* Use Action Words:
Buy, Find, Purchase, Free, Discounted, Lowest Price, Exclusive, Luxury, Best...

* Industry-specific Action Words:
  • Hawaii Scuba Live-aboard
  • Ski-in/Ski-out Colorado Condos
  • Court side Hornets Tickets
  • Boston Real Estate Foreclosure

*Avoid Dead Weight Words:

The, or, of, for, this, that, and, to, Homepage, www, web, web page, welcome, click here (find out more... works much better)....


Outgoing link strategies.

* Create links to other pages with the same keywords.
* Link to other pages using keywords in the file name.
* No orphaned or dangling pages
* Choose anchor text carefully.
* Who might benefits from links to your site?

Register your links with free and fee directory:

* DMOZ.com
* Wowdirectory
* Yahoo
* Zeal.com
* Looksmart
* Sevenseek.com
* Skaffe.com
* Goguides.com
* Gipsy.com
* Online Forums
* Free and Fee-based Directories
* Advertisements
* Press Releases

Types or links That Can work against you.

* Links Farms
* Free-for-all
* Links form unrelated sites
* Mass emailing
* Buried reciprocal links pages

How to use Kink pages:

* Scatter your links
* Encourage sites liking back to your to do likewise
* Keep the number of links to a minimum
* Don't label them "links pages"

Publish article and post links to your site

www.ezinearticles.com

www.goarticles.com

www.ardcanaweb.com

Web blog's:

www.dvorak.org

www.blogger.com

Watershed technology

www.searchmarketing.com

http://search.looksmarts.com

Read Summary of Goggle's Ranking Algorithms.

View Max Bid

http://uv.bidtool.overture.com/d/search/tools/bidtool/

Try to get links:

  • From Trusted authoritative pages
  • From pages contents related to yours
  • From pages ranked highly for your keywords
  • From a wide range of IP addresses
  • With keywords it the anchor text
  • With anchor test located close to other keywords
  • With relates but not identical anchor text.


Google Results Descriptions can come from:

  • Meta Title tag - most important
  • Meta Keyword tag - important
  • Meta Description tags - important
  • Text on the page near keyword
  • Text at top of page
  • First tag on page
  • Headline tags
  • Copyright tags
  • Copyright info at bottom of page


Advantages of a well executed PPC advertising campaign:

  • Pinpoint targeting
  • Pre-qualified customers
  • Performance - based marketing
  • Built-in cost control

Good SEO reference, resources and tools:

www.Webmasterworld.com
www.searchenginewatch.com
www.wordtracker.com
www.webuildpages.com
www.salesforce.com
www.eyetool.com
www.seomoz.org

Guidelines form MSN

http://search.msn.com/docs/siteowner.aspx



Google guru Matt Cutts discusses how best to optimize your site for Google



Submit to yahoo.

http://search.yahoo.com/info/submit.html

Submit to Yahoo Directory

http://add.yahoo.com/fast/add?83356

https://ecom.yahoo.com/dir/submit/intro/

Submit to MSN

http://search.msn.com/docs/submit.aspx


SEO Tips and Tricks - Search Engine Optimization and Search Engine Marketing

How to Resubmit website to Google?

If your site has stopped showing in Google's search results, there are some steps you can take to help reintroduce it to Google. From checking the site's robots.txt file to submitting a reconsideration request, this video tells the story of one webmaster investigating his site's disappearance from Google.





http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress#Robots.txt_Optimization
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34444
http://tool.motoricerca.info/robots-checker.phtml

How to Remove Your Web Site from Google Index?



More Search Engine Optimization Tips from various sources.
  • If you use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
  • Have good, well-written and unique content that will focus on your primary keyword or keyword phrase and your title meta tag
  • Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the link.
  • A site with lower PR can actually outrank one with a higher PR. Don't be obsessed with PageRank (part of the ranking algorithm).
  • Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
  • Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
  • Be sure links to your site and within your site use your keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link.
  • Focus on search phrases, not single keywords, and put your location in your text ("our Palm Springs store" not "our store") to help you get found in local searches.
  • Don't design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won't cut it. Spiders can crawl text, not Flash or images.
  • Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
  • Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
  • Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you're splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
  • Ditch the index.html or default.php or whatever the page is and always link back to your domain.
  • Frames, Flash and AJAX all share a common problem – you can't link to a single page. It's either all or nothing. Don't use Frames at all and use Flash and AJAX sparingly for best SEO results.
  • Your URL file extension doesn't't matter. You can use .html, .htm, .asp, .php, etc. and it won't make a difference as far as your SEO is concerned.
  • Got a new web site you want spidered? Submitting through Google's regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
  • If your site content doesn't't change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
  • When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
  • Search engines want natural language content. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
  • Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
  • If you are on a shared server, do a blacklist check to be sure you're not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
  • Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
  • When optimizing your blog posts, optimize your post title tag independently from your blog title.
  • The bottom line in SEO is Text, Links, Popularity and Reputation.
  • Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
  • Give link love, Get link love. Don't be stingy with linking out. That will encourage others to link to you.
  • Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
  • If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
  • Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
  • You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
  • Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
  • Give them something to talk about. Link baiting is simply good content.
  • Give each page a focus on a single keyword phrase. Don't try to optimize the page for several keywords at once.
  • SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
  • SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
  • Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
  • Get the owner or CEO blogging. It's priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
  • Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
  • Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
  • Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
  • You're better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
  • There are two ways to NOT see Google's Personalized Search results:
  • (1) Log out of Google
  • (2) Append &pws=0 to the end of your search URL in the search bar
  • Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
  • Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you'll get backlink juice out of it.
  • See if your hosting company offers "Sticky" forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
  • Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
  • To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
  • Videos that show up in Google blended search results don't just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
  • Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
  • Use the words "image" or "picture" in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
  • Enable "Enhanced image search" in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
  • Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc.
  • Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
  • When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for "cache:URL" where you substitute "URL" for the actual page. The newer the cache date the better. If the page isn't there or the cache date is more than an month old, the page isn't worth much.
  • If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
  • Check your server headers. Search for "check server header" to find free online tools for this. You want to be sure your URLs report a "200 OK" status or "301 Moved Permanently " for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.


What is Google Wave?


Google Wave is an online software application product of Google, described as a "personal communication and collaboration tool".[cite this quote] It was first announced at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. It has a strong collaborative and real-time focus supported by extensions that can provide, for example, spelling/grammar checking, automated translation among 40 languages, and numerous other extensions. Initially released only to developers, a preview release of Google Wave was extended to 100,000 users in September 2009, each allowed to invite additional users. On the 29th of November 2009, Google accepted most requests submitted soon after the extended release of the technical preview in September 2009.


How do I create anchor links?

Anchor links can help your visitors navigate sections of a long page by taking them directly to a particular area of the page. An anchor link consists of two parts:

  1. The link code:
     <a href="#myLink">Link</a>
  2. The anchor code:
      <a name="myLink">Anchor</a>

Note that the difference between the two links is the # symbol within the tag, as well as the <a name> tag. To create your anchor links:

  1. First build your link code:
       <a href="#myLink">Link</a>  

    (Note that this link features a # symbol within the tag, which tells the browser to link to a corresponding anchor tag named myLink.)

  2. Now create your anchor link. Use the exact same name as in your link code:
       <a name="myLink">Anchor</a>  

    Once again, this is not a normal link, because the link uses the word name instead of href. Which is important, because it tells the browser where to go when your first link is clicked.

To make your anchor tags work correctly, the word that appears in the quotes in the anchor and link tags must match. For example:

    
<a name="news">Best SEO tips</a>
<a href="#news">SEO</a>
Or:
<a name="style">Web design</a>
<a href="#style">Web Development</a>
 








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