Web Banners SizeIt important to use standard banner sizes for your online eCommerces store & website.
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Name | Width / px | Height / px | Aspect ratio |
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Rectangles and Pop-Ups | |||
Medium Rectangle | 300 | 250 | 1.2 |
Square Pop-Up | 250 | 250 | 1 |
Vertical Rectangle | 240 | 400 | 1.67 |
Large Rectangle | 336 | 280 | 1.2 |
Rectangle | 180 | 150 | 1.2 |
3:1 Rectangle | 300 | 100 | 3 |
Pop-Under | 720 | 300 | 2.4 |
Banners and Buttons | |||
Full banner | 468 | 60 | 7.8 |
Half banner | 234 | 60 | 3.9 |
Micro bar | 88 | 31 | 2.84 |
Button 1 | 120 | 90 | 1.33 |
Button 2 | 120 | 60 | 2 |
Vertical banner | 120 | 240 | 2 |
Square button | 125 | 125 | 1 |
Leaderboard | 728 | 90 | 8.09 |
Skyscrapers | |||
Wide skyscraper | 160 | 600 | 3.75 |
Skyscraper | 120 | 600 | 5 |
Half page ad | 300 | 600 | 2 |
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an “impression”. When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click through”. In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user has visited the advertiser’s site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents).[citation needed] This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Below are a list of standard banner sizes used by Lynda.com, Google and Yahoo.
88 x 31
88 x 31
150 x 50
150 x 50
120 x 60
120 x 60
120 x 60
120 x 60
120 x 60
100 x 60
300 x 60
120 x 90
120 x 90
120 x 90
120 x 90
125 x 125 animated
125 x 125
125 x 125
125 x 125
120 x 240 animated
120 x 240
120 x 240
120 x 240
300 x 90
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180 x 90
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444 x 100
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160 x 100
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360 x 70
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234 x 60
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468 x 60
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234 x 60
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468 x 60
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234 x 60
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480 x 60 animated
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230 x 60 animated
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728 x 90
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728 x 90
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728 x 90
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