Easy Best Practices Guide for HTML Pages
Create unique, accurate page titles and use “title” tags A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document. Ideally, you should create a unique title for each page on your site. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results Good practices for page title tags• Accurately describe the page’s content • Create unique title tags for each page • Use brief, but descriptive titles
Make use of the “description” tag A page’s description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page’s title may be a few words or a phrase, a page’s description meta tag might be a sentence or two. Snippets appear under a page’s title and above a page’s URL in a search result. Good Practices for page description tags• Accurately summarize the page’s content – Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.• Use unique descriptions for each page• Make sure to keep the audience in mind when describing content
Use keywords in the page content The keywords you target should already be part of the page text content, but there are a few useful tips to increase search engine relevance: • Use keywords in the heading tags where appropriate. Ex: <h1>• Make sure keywords are used several times in the page text, but not overused.
Write better anchor text Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>. This text tells users and Google something about the page you’re linking to. The better your anchor text is, the easier it is for Google to understand what the page you’re linking to is about.
Use the “alt” attribute on image tags Search engines cannot evaluate images. Using the “alt” attribute on images will give the search engine information about what image content is available on your site.