When I was just a student studying the advertising at the uni back in the day, my professor used to tell me that it’s only the big companies that can and must afford the luxury of a PR.
Blog
Why data amplifiers matter in a world of omnichannel discovery
Data amplifiers are a thing that’s just as important to follow these days as the big data and social media metrics are. In fact when we are talking about this big world of omnichannel.
Facebook Live Audio turns the social network into a radio broadcaster
This year we’ve all grown to love this new Facebook live video feature, that this social network has launched. But just imagine, how much more of a room for broadcasting does the live audio.
Predictions for the digital advertising industry in 2017
While this year has seen some brand new trend in the industry emerge and spread like a wildfire (and we’re talking not just about the 360 videos, or the programmatic advertising), next yeat will.
The power of data ownership: Getting it right in 2017
Data, and especially the big data has become one of the most important things in the modern marketing world, bearing in mind that the industry has gone crazy in love with all the metrics that.