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Search Engine Promotion, Optimization and Online Marketing

In this section you may find useful information on Search Engine Promotion, Optimization and Online Marketing.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Follow links on main menu to find out more...







Search Engine Optimization and Online Marketing are an ongoing project for your Web site. Thus, you do not necessarily have to obtain all of your desired links at once. In fact, as quality back links are added to your site, the site will improve its visibility on the Web and you will be in a still stronger position to gain favorable linking.
In addition to the PageRank of the originating site of a back link, Google will review the link text of each back link: Back links tell Google how important a page is; inbound link text might tell Google why the linking page considers the receiving page important. In essence: If a given search phrase appears in a back link's text, then that back link will tend to prove more helpful to the receiving page's ranking.



Although link building can be a lengthy process you should not give in to the temptation of joining a link farm or any other similar type of link-generating activity. The obtained links will account for little, if anything, in Google's assessment as their originating sites are unlikely to rank high or mirror the topic/theme of your site. Furthermore, Google might go as far as penalizing sites that appear to be engaged in link-farming activities. In short: Your time will be better spent trying to build quality links from quality sites.
As for the outbound links you place on your Web site, Google will pay little to them — unless those links point to something Google finds objectionable — when determining a page's ranking. Still, you should make sure to arrange those links in a clear, logical manner so that visitors can easily find them.


Also, if you have made reciprocal-linking agreements with other Web site owners, then those owners will appreciate that your links to their sites are displayed nicely and prominently on your site. It is recommended that the number of links on a given page does not exceed 100.

Follow links on the left to find out more about Search Engine Optimization and Online Marketing.









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